As I posted earlier, I am going to be posting my book outline in parts to my blog to get feedback and Ideas – please feel free to chime in!
Except from “Revolution of Me” – A book outline by Chris Saad
THE AUDIENCE HAS LEFT THE BUILDING
There is no more audience. There are no more users. There are only participants. Participants in a human scale network.
Participants do not passively consume what an author, creator, director, developer, editor, critic or media outlet has to publish. They do not accept the authority. They do not sit silently ready to have their eyeballs converted into cash.
Participants participate. They create their own original information, entertainment and art. They remix their own version of mainstream pop culture – copyrighted or not. They post their thoughts, publish their fears and fact check every announcement faster than any newsroom. They share with their friends to discover the quirky and interesting, making it an instant blockbuster – at least for 15 minutes.
Participants have ideas to be declared. Individually they are a market of one. Collectively they are a trend, a publishing powerhouse and a voice to be heard. A voice that has something to say.
Participants have changed the way media is published and interactions are monetized. But more broadly and importantly than that, they have changed the flow of global information from top down to bottom up. They are changing the tone and tempo of the conversation.
Elvis? Who is he? The audience who has left the building. The only people left are fellow participants. We are all authors, creators, directors, developers, editors, critics and media outlets. We are a million voices saying one thing – listen to me.
Comments, ideas and contributions welcome!Read More